Liz de Nesnera - Liz de Nesnera. Best of Both Worlds VO.

How to Avoid Tax Prep Stress

February 23, 2019 By Liz de Nesnera Leave a Comment

For those of us in the U.S., this time of year is the time we are all very conscious of “Tax Prep” (Our filing deadline is April 15th).

When I was growing up, it was an AWFUL time. My dad was self employed and my mom HATED paperwork and the whole process was a true nightmare (not to mention the compounded stress when they were ripped off by a criminal accountant which led to years of hassles.)

When I went out on my own, I swore that I would not live with “Tax Prep Stress”

What did I do?

Since I started my business I have put aside 30% of all income into a “Tax account” so that I’d never have to scramble for those quarterly payments.
I committed to keeping accurate and current records (I use Quicken & QuickBooks, but find a system that works for you, and use it)
I found an honest and detail oriented accountant (Thanks Francis P. Flynn CPA!)
and I made a promise to him that he’d have all my paperwork by the end of February.

Today I sent everything off to my CPA for my 2018 return to be prepared – 2 days earlier than last year!

Full disclosure: with the new US Tax laws, this year I WAS more apprehensive because some rules have changed, and I wasn’t sure how things would shake out. But with my CPA having my back, and his emailing me not to worry, that he’d make sure everything was right, I am much calmer again. (Yes, my CPA is that awesome that he emailed me assuring me that everything would be fine!)

How about you? Are you ready for next year’s tax prep?

A few quick tips for my self-employed friends:

Deposit 30% of any income that you earn into a separate bank account dedicated to taxes. And don’t touch that money except to pay Uncle Sam!
Keep accurate & current records. The 10 minutes you take today to enter that check you wrote or that withdrawal you made can save you hours next year.
Keep your Business & Personal accounts separate
Have 1 Business and 1 Personal Credit card (it makes record keeping easier!)
Reconcile your bank and credit card statements every month. Again, 10 minutes at the end of each month can save you hours of figuring out missed transactions months from now
GET a Professional CPA! You’re a professional in your business, get a professional to handle your taxes.

If you are just starting out, start setting up good habits now, before you get busy! If you are already in business and not happy with the system you have, change it and find a system that works for you. There is no perfect system But a simple system you USE is better than a new-fangled one that you don’t.

Some items that have helped me:

FILE-IT file folder calendar: I have used these for years and love them! I have one for personal expenses and one for business. As I get them, receipts get put in that month’s folder and at the end of the year they are all there by month.
Eccolo file folders: whether you chose the ones I like to or colored ones, I like them a lot better than the plain manila ones!

Take deep breath and don’t be afraid of the numbers. (They’re going to be there anyway, and as a good friend told me recently: “Don’t worry, it only causes wrinkles!”)

So now…go start a file for 2019 taxes and put it somewhere that’s easily accessible so you can keep track of the papers starting today!

🙂

Back to Basics

August 10, 2018 By Liz de Nesnera 2 Comments

I’ve been in the voiceover industry for over two decades. I’m in my 14th year of being a full-time voiceover talent. I love what I do. And I am lucky enough to have built a business that has allowed me to keep a fine roof over my head, in a place I love to live, to keep food on the table and my awesome stick-shift-AWD-Subaru Forester (named Whitaker…think about it 😉 ) in the driveway.

I’ve trained in voiceover technique with some of the best in the business, and I run my business AS a business.

So?

Sometimes things happen that make you stop and think.

This year, the “things” were that two of my best clients decided to change direction when it came to their voiceover needs. One was bought by another company which had their own roster of talent, and another has changed the way they record their projects.

Now, remember when I said above that I run my business AS a business? Good thing!

Years ago, a friend of mine, and a very successful VO in his own right asked me this question: “If your two best clients decided to go elsewhere, would your business survive?” I never forgot that question, and today I can say without a doubt: ABSOLUTELY!

In fact over the last 10 years, at the end of every year, I run my reports and REMOVE the revenue from that year’s top two clients to see where I would be had I not gotten that income. You should try it, it’s in interesting exercise. 🙂 How top heavy are you with your top two clients? Do they make up 10% of your income? 30%? 50%? Ask yourself: “If my two best clients decided to go elsewhere, would my business survive?” Would you still be able to pay your bills and put food on the table?

So with that in mind, and while my business is still thriving, I decided to go back to basics.

I signed up for a 6-week marketing course. I just finished Week-1. Wow. What an eye-opener! I’m diving deep and committed to expanding and finding my next new two-three-four-five best clients.

How about you? Do you need to get back to basics? Whatever that means to you, it might just be what leads you to your next success.

Remember that saying about first impressions?

March 28, 2018 By Liz de Nesnera 1 Comment

You never get a second chance to make a first impression.

In my work as a full-time voiceover talent, I record in many different genres: eLearning, explainer videos, commercials and…yes…Telephony.

To many voiceover talent, it’s not even on their radar or, honestly, it’s looked down upon as not worth their time.

For those not in my industry many know this as “voicemail jail.” Which is really sad.

What many don’t realize is how important it is for companies to have a professional sounding phone system.

It truly is often the first impression that people get of a company.

(How many rants have we all heard about the awful system and sound someone had to deal with when they called a certain company)

I just got off a session for a major luxury brand. There were two people on the line from the agency and client side, plus the engineer.

(For my VO friends: Yes, this was a Union booking via one of my agents, Desanti Talents recorded via ISDN)

We spent 40 minutes recording 3 paragraphs for their phone system.

These people get it. They understand that the people who call their company expect a certain sound and a certain quality. It’s also a sign of respect for the customer. Their customers don’t want to hear someone who’s just “phoning it in” (pun intended!)

I was thrilled to be hired to represent them.

So, the next time you hear a bad recording, what will you think of the company? Will you feel respected?

If, on the other hand, you hear a good recording, you’ll know that the company cares about their image, and you their customer.